Allison Flemming, Director, Operations

 Phone: 902.444.3773 x4 Email:allison@seatlantic.ca

Allison joined the team of Sports & Entertainment Atlantic in Jan, 2011, making a break from a progressive career in sales, merchandising and category management in the beverage alcohol industry.  In her new role, Allison is responsible for all S|E|A day to day operations, ensuring our team, our office and our projects are always humming!  Allison also looks after S|E|A branding, including the website, to ensure we are professionally positioned as the premiere go-to company for our client’s sponsorship, event and corporate hospitality needs. 

Previously, Allison held the position of Merchandising Manager with the Nova Scotia Liquor Corporation where she was responsible for managing overall merchandising development in the retail environment.  Specifically, she ensured effective implementation of merchandising strategies to drive sales opportunities, promotional programs/communication/execution, product placement, implementation of shelf management and liaised on design/category placement layouts for new & renovated stores.  Prior to this role, Allison held roles as Category Manager for Beer & RTD as well as Category Manager of Spirits for the NSLC where she was responsible for setting the strategic direction and product performance for these categories.  Prior to the NSLC, Allison was with Diageo Canada Inc. for 5 years where she held Sales and Project Management roles in Halifax and Toronto.

Allison holds a Bachelor of Commerce degree, majoring in Marketing and Management from St. Mary’s University.