Atlantic Sponsorship Forum Announces Top Speaker Lineup for November 9th-10th Event
October 4th, 2011
Halifax, Nova Scotia – The 2nd annual Atlantic Sponsorship Forum, being held from November 9-10, 2011 at the Four Points by Sheraton in Halifax, has announced an impressive lineup of Nationally respected speakers for this year’s event. The Atlantic Sponsorship Forum is the premier opportunity for sponsorship professionals to learn best practices from across North America while focusing on the unique challenges that are faced in the Atlantic Canadian marketplace.
“This Sponsorship Forum was the best I have attended in 15 years and provided tremendous value for our organization” commented Bill Bean, President & CEO of the QEII Foundation. “After the first session, I had my money’s worth and I would highly recommend it to any organization that wants to better understand the principles and best practices of sponsorship.”
The theme of this year’s Forum is activation and getting the most out your Return on Investment (ROI). Through inspiring keynote speakers, hot-topic discussions and more, all sessions will integrate this theme to provide tangible take-aways for delegates to maximize their sponsorship marketing goals and objectives. The lineup boasts the extensive experience of numerous National speakers highlighted by Franca Miraglia, Director, Sponsorship for the world renowned Toronto International Film Festival.
“Sponsorships are hard to measure. It is about much more than simply putting your logo on a sign or an immediate sales boost, it is about creating brand equity through associations with exciting events, and communicating this involvement through optimal sponsorship activations” says Derek Martin, President of Sports & Entertainment Atlantic. “With separate tracks for sponsoring organizations and sponsorship seekers alike, the forum will help you determine, measure and calculate ROI and focus on what you need to do to create value within your sponsorship program.
Atlantic Sponsorship Forum is presented and produced by Sports and Entertainment Atlantic (S|E|A).
For more information, updates, speakers and event schedule visit www.atlanticsponsorshipforum.ca, or call 902-444-3773 x3. Early bird pricing available until October 15th so register today!
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Angie Lynch
Manager, Sponsorship & VIP Services
Telephone: (902) 444.3773 ext 5
E-mail: angie@seatlantic.ca
